Pesticide Action Week is an annual event established in 2006 by the French NGO Générations Futures. Taking place from March 20 to 30, this initiative aims to promote agricultural practices that prioritize both environmental sustainability and human health. These dates are particularly meaningful, coinciding with the arrival of spring and the beginning of pesticide spraying in agricultural fields. 

This week's objectives are: 

1. Inform and raise awareness on a large scale about health and environmental risks associated with pesticide use.
2. Promote viable alternatives to synthetic chemical treatments in various current sectors of use (agriculture, roadways, green spaces, textiles, etc.).
3. Mobilize and unite a wider network of committed stakeholders mobilized for this cause (citizens, civil society organizations, elected officials, etc.).

Learn more about it here.